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Sell More Books With an E-mail Newsletter

NOTE: Because many words in this article are likely to trigger sp^m filters, we've disguised them with symbols (e.g. sp^m). This will ensure a higher delivery rate if you use this article in your e-zine. If you're selling your book online, you're practically guaranteed to increase sales by publishing an... Read More

Buzz-Based Book Marketing

Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Actually, non-bookstore channels have been a big part of book sales for decades-at least since people like Joe Karbo ("The Lazy Man's Way to Riches") back in the... Read More

Sell Your Book At Book Fairs, Festivals & Trade Shows

Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or table, rent a space on someone else's table and volunteer to be back for their book. In fact, rent a corner at various... Read More

Sell Your Book with Pennies

Imagine you share a huge penny jar with each of your potential readers. Every interaction with a reader either adds or subtracts pennies from the jar. When readers need your info (non-fiction) or entertainment (fiction), they will trade the jar for your book, but only if... Read More

Increase Book Sales: When a Book is No Longer Just a Book for Sale

Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren't difficult and can be just plain out fun. Dede Hall, author of The Starving Student's Cookbook had... Read More

Seven Really Truly Unique Ways to Sell More Books

These marketing tips aren't for the weak at heart. Use discretion and know where the ego and self-promotion boundary stands for you. 1. Use a fold over business card. Place your book information inside the fold. The title on the bottom side of the fold so it is seen first... Read More

Top Ten Ways to Promote Your Books Through Flyers

A flyer is an excellent, inexpensive way to promote your book. What makes one flyer so much better than another? Use these top10 tips to make your flyer stand out from the crowd. 1. Include a colored picture of your front cover. People want to see what your book... Read More

Make your Book Stand Out From the Crowd: Know your Audience

Most authors say, "Everyone will want my book, and when I take it to Oprah, it will sell millions, and I'll make millions, too." Not exactly true. If you are writing a book you need to know your specific audience. This gives your book its unique selling point. Writing for... Read More

Sell More Books With Your Sparkling Introduction

Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. But now, with a shorter introduction of one to two pages, and through the five essentials below, your introduction will become the fourth sales tool for your book. When people read your clear, concise... Read More

Three Powerful Tips on Selecting a Book Topic that Sells

The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies. Before you choose your topic pay attention to your audience. What do they want and need?... Read More

In The News:

Entrepreneur (blog)
Authors: Where to Focus Your Social Media Efforts
Huffington Post (blog)
If you are attending a book marketing event, for instance, you can check in with Four Square and invite people to locate you and join you. ...
Crafting High-Performing Promos for Email and Social Media ChannelsHotel News Resource
Business Owners Need Understanding of Internet Marketing to Engage With CustomersRealWire (press release)
NET:101 Perth Internet Marketing and Social Media Marketing Course - Full Day ...PRWire
Marketing Week
all 96 news articles »

CVS Caremark Drug-Benefit Turnaround Tied To Sharper Marketing
Wall Street Journal
... at least with our book of business," Malley said. Malley said the company is more effectively marketing its "maintenance choice" program, which allows ...

and more »

USA Today
Grateful Dead as model marketers
UPI.com
In a book titled "Marketing Lessons from the Grateful Dead," to be released Monday, authors Brian Halligan and David Meerman Scott explain that the rock 'n' ...
Dead-on savvyBoston Globe

all 12 news articles »

msnbc.com
Barnes & Noble building Nook kiosks
UPI.com
The book retailer will remove some of its music merchandise to free up space for Nook marketing. Both retailers have been aggressively marketing their ...
Barnes & Noble's Nook gets its own boutiquemsnbc.com
Barnes & Noble Pushes Nook, Expands Store PresenceInformationWeek

all 87 news articles »

Craft-beer makers get crafty with marketing
Philadelphia Inquirer
That's the indictment leveled by the authors of a new ratings book, The Beer Trials (Fearless Critic Media, $14.95). The guide is co-written by Robin ...

and more »

Photography Book Now Opens People's Choice Voting
PR Newswire (press release)
Photography Book Now is presented by Blurb, the creative publishing and marketing platform that enables anyone to design, publish, share and sell ...

and more »

The Guardian
Singapore's reputation on the line as British author fights on
The Guardian
Shadrake, 75, faces contempt of court charges, after Singapore's Media Development Authority lodged a police report on 16 July against his book Once a Jolly ...

and more »

Good News for US & Canadian Writers: Schiel & Denver Book Publishers Joins The ...
PR Newswire (press release)
... the Design Book Publishing package available to buy at just $599, enables writers to publish a book with editorial, traditional book marketing and full ...

and more »

Xlibris Corporation's Google Search Marketing Service Enhances Self Published ...
I-Newswire.com (press release)
Using the Internet is one of the newest and most effective ways of promoting a self published book. The Internet is a powerful book marketing tool. ...
Xlibris' Google Search Marketing Service Enhances Self Published Authors ...PRLog.Org (press release)

all 2 news articles »

USA Today
'Jersey Shore' transforms regional style into global marketing boon
New York Daily News
... penned book deals, filmed workout videos, inspired iPhone apps and are commanding upwards of $25000 for personal appearances, the Daily Beast reports. ...
Jersey Shore Cast Hawks Products as Season Two PremieresBodog Beat

all 1,570 news articles »

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