Branding - Useful Information

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Its Time For Some Steak

Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More

The Positioning of Success

Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More

The Brand Called You

The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More

Id Buy That: Getting A Brand Mindset

Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More

Are You Brand Worthy? Are You Brand Worthy?

Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More

Branding Is Not Selling Out: ITS SELLING IN

Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isn?t in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More

Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding

When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More

Too Dull? Too Sharp?

You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More

Notable News - The Branding Myth

How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More

Naming Names... How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More

In The News:

Tyson Foods Launches Five-State Wright(R) Brand Bacon Backyard Corn Grilling Tour
MarketWatch (press release)
The collaborative multichannel creative effort was designed and executed for Wright Brand Bacon by Fort Worth-based Warren Douglas Creative Brand Marketing. ...

and more »

Commodity Surge (blog)
Rebranding BP (NYSE:BP) as Amoco
Commodity Surge (blog)
Since BP's largest market is the US, that does make some sense, but the branding BP has been going on for years, and it would come with a lot of risk to ...

and more »

Branding Boehner
Politico (blog)
To the House minority leader, “Speaker” Boehner seems to have a nice ring to it. So much so that months before any midterm votes are cast, John Boehner of ...

and more »

3 steps to Successful Personal Branding
Naples Daily News (blog)
However, personal branding is especially important for CEOs and emerging executives - even if you are in the ideal job with no plans to seek employment. ...

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Back to school with Macy's and Madonna
San Francisco Chronicle
Bertrand Pellegrin is a retail consultant and author of "Branding the Man: Why Men Are the Next Frontier in Fashion Retail" (Allworth/Random House).

and more »

Wired News
@Twitter Users #Fail as Branding Automatons
Wired News
Unfortunately for the marketers, Twitter users fail spectacularly when it comes to disseminating branding messages to each other –- the stuff of which ...

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Reuters India
Hugh Hefner to give up 'adult programming' for casino chain
Sify
'In their early years, the Playboy clubs were so hugely popular that the company's ability as a 'branding' vehicle became obvious. ...
"Hugh Hefner" and the creation of American manhoodSalon

all 115 news articles »

IntoMobile (blog)
HTC To Sell Smartphones Under Its Own Brand in China
Wall Street Journal
HTC Corp. introduced four smartphone models in China under its own name on Tuesday, as the Taiwanese company extends its brand into China ...
HTC Could Challenge iPhone In China (AAPL)Benzinga
HTC 'launches' in China today, with new Android, Windows Mobile phones tooCNET Asia (blog)
HTC-Branded Android Devices Wildfire, Desire, and The New Tianyi Headed To ...Android Police (blog)
WirelessGround.com Blog (blog)
all 276 news articles »

Jobs agency gets a new name and branding
Bradenton Herald
The regional agency that helps employers and employees connect has changed its name as well as branding elements, including logo and signage, ...

and more »

MyFox Detroit
DNC Launches Preemptive Branding Campaign of GOP
The Washington Independent
Continuing their midterms ramp up, the Democratic National Committee launched a preemptive attack against the GOP this ...
Democrats Draw Up Blueprints For Summer Messaging CampaignHuffington Post (blog)
Robert Scheer: Blocking unemployment benefits will haunt the GOPPasadena Star-News
Handful of Jackson County residents running for office as members of ...MLive.com (blog)

all 485 news articles »

Google News

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