How to Deal With Rude E-mailers

Rude and crass e-mail seems to be at an all time high. E-mails blurting out demands or questions without the courtesy of a decent subject field or a thank you to follow. Questions or requests that are demanding a reply without the courtesy of a hello, or a closing that... Read More

Real Estate Agents ? What Type of Content Should You Include in Your Newsletter?

One of the biggest concerns for Realtors who publish their own email newsletter is determining the type of content that will gain interest from their readership. After all, real estate agents who engage in this endeavor want prospective buyers and sellers to open their newsletter and thus be reminded that... Read More

Stop Buying Email Lists

The saying "Quality, not Quantity" is applicable even to the world of email marketing. So many organizations are purchasing large databases of email addresses, with hopes to achieve high open rates and sales. The truth is that you are more likely to achieve your campaign goals if you send an... Read More

Lesson #1: Autoresponders 101

What the heck is an autoresponder?An autoresponder is much like a fax-on-demand system, where you call a number - or, in this case, email a specific email address, fill out a form on a website or do something, like buying something online - and get an instant reply.Internet marketing and... Read More

Lesson #2: Different (and Profitable!) Ways to Use Smart Autoresponders

So, autoresponders allow you to automate the process of instantly replying to someone who either 1) asked for more information or 2) did something (such as buying from you).Friend, when you start putting the wheels in motion to consistently follow up with your prospects, you'll start seeing the incredible results... Read More

Lesson #3: Capitalize on Your Captures!

One of the underlying benefits of smart autoresponders is that you can use your autoresponder for mailing list management.It's like putting permission marketing into overdrive!In other words, you can use it to build a database of opt-in email addresses for publishing an ezine, delivering courses or making announcements... Including special... Read More

Lesson #5: Four Easy Ways to Kill Your Business Using Your Autoresponder... And How to Avoid Them

The importance of building an opt-in list over spamming (a.k.a., using unsolicited commercial email) is something that I can never stress enough. You must avoid it at all costs!That and more can kill your business!NEVER use your autoresponder for spamming in any way. You can lose your account, pay fines,... Read More

Lesson #7: Three Extra Tricks That Can Boost Your Bottom-Line!

Let's recap what you've learned so far...In the first lesson, you've learned the reasons what are smart autoresponders and why they work so well.In the second lesson, you've learned about the many different ways you can use a smart autoresponder.In lesson three, you've learned about how to build a targeted... Read More

Email Marketing 2005?Do?s & Don?ts

Email Marketing 2005?Do's & Don'ts1. Make sure all your email recipients are opt in or double opt in. This means that they have subscribed to your ezine, newsletter, report or e-course.2. Always provide an unsubscribe link3. Always sign each email with your name, address, company (if any), telephone # and... Read More

To Personalize Or Not To...That is the Question

If you are really interested in conducting a successful, effective email campaign, you need to personalize your messages.One solution is Mail It Safe, a new email messaging solution that sends confidential, critical email with automatic personalization (the recipients first name). Secondarily, Mail It Safe also tracks your emails, with real-time... Read More

In The News:


IntelliClick For Goldmine Email Marketing Adds On-line WYSIWYG Editor
24-7PressRelease.com (press release)
Goldmine email marketing users can further use IntelliClick to track and analyze website visits to give site owners a comprehensive picture of their ...


Integrate Email Marketing with Facebook
Practical Ecommerce (blog)
Notes are Facebook's version of a blog and are a useful container for any type of content, including email marketing messages. Email broadcast - Use the ...

and more »

Learn Innovative Approaches to Evaluating Marketing Efforts; Harte-Hanks to ...
Business Wire (press release)
Harte-Hanks has spent the last 30 years evolving and perfecting its methods for effective, multichannel direct marketing including digital and email ...

and more »

Practical Ecommerce

Email Marketing: 3 'Best Practices' to Ignore
Practical Ecommerce
I am the email marketing manager for S&S Worldwide, a large retailer of crafts and school supplies. Over the years, I have encountered many "email best ...


If you don't like people you're screwed
Birmingham Weekly
If your email marketing is a bunch of pretty HTML formatting, have you looked at your site on a Blackberry? Go a little more old-school, more plain text, ...


Contactology Releases New Email Marketing Tool for Publishers and News Media
PR Web (press release)
Contactology, a provider of email marketing software and online survey technologies, announced today the successful implementation of its Recurring Sender ...

and more »

MarketingProfs.com (subscription)

Adults Texting More, but Teens Still Rule
MarketingProfs.com (subscription)
... covering email marketing, social media, search engine marketing, e-commerce, and mobile marketing. Also check out The State of Social Media Marketing, ...

and more »

Study Finds Customers Value Email, Facebook and Twitter as Collaborators, not ...
EON: Enhanced Online News (press release)
93 percent of online consumers subscribe to email marketing messages, 38 percent are fans of brands on Facebook and 5 percent follow brands on Twitter. ...

and more »

Marketing Week

New Experian CheetahMail report highlights missed opportunities in ...
Econsultancy (press release)
Experian CheetahMail, Europe's leading email marketing provider, today released a report highlighting best practice advice for brands engaging in ...
Multi-channel marketing fails to reach right audienceMarketing Week
Marketers not reaching right audience with multi-channel effortsEquimedia Marketing News

all 5 news articles »

ABC15.com (KNXV-TV)

Constant Contact adds social sharing to email platform
BtoB Magazine
Email marketing company Constant Contact has added features to its platform that integrate with Facebook, LinkedIn and Twitter. The new features include ...
100+ Upcoming Social Media & Tech EventsMashable (blog)
Over half of all companies using social mediaGlobal Gold Internet Services
Third of small businesses use social media daily to promote their companiesTurk Internet
Tips from the T-List -Business Review USA (blog) -TAXI Design Network
all 111 news articles »
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An Unexploited Market: Striking Gold Without Searching for El Dorado

Companies have been focused on using the Internet to market... Read More

How to Build Your List

Your list is your life. If you do not have... Read More

Using Blind Carbon Copy (BCC) For Email Privacy

Need for PrivacyPeople have become hypersensitive about their privacy during... Read More

The Lazy Way To Build A Responsive Opt-In Email List

If you're in business on the Internet to make a... Read More

Improve Email Deliverability: 15 Tips for Email Marketing Success

Delivering email newsletters and sales messages to opt-in subscribers and... Read More

Internet Tip of the Week: Mistakes Count Against You

Before the advent of email most of us, other than... Read More

Turn Your Old Articles Into Profitable E-mail Courses

If you've written numerous articles, you can use them to... Read More

Use Permission Based E-Mail Marketing to Promote Your Home Based Business

With all the negative Publicity that S.pam is Getting, Permission... Read More

What Do Your E-Mail Messages Say About You?

There probably isn't a business person alive who hasn't at... Read More

Autoresponders for Beginners

Hi you may or may not know that your Autoresponder... Read More

How To Improve Your Open Rates And Click-Thru Rates In Your Email Campaigns

In this article I will give you several tips that... Read More

The Best Way To Promote Your Website, or Anything Else!

Have you ever wondered how some websites get so many... Read More

Email Autoreponder ? How to Put your Business on Autopilot

Answering emails can take up a significant portion of the... Read More

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual... Read More

Is Your E-Address Unprofessional?

How much time did you spend on deciding on the... Read More

Sales Prospecting for Appointments by Email

A few months into the job and Sabrina's cold calling... Read More

Organizing Your Mailing Lists For Your Email Promotions

With all the safelists and different methods for using them,... Read More

Do You Ponder the Automatic Responder?

* The Automatic Responder is generally referred to as an... Read More

EMail Newsletter Marketing Essentials

If Gutenberg were alive today he would be in publishing... Read More

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these... Read More

Lesson #5: Four Easy Ways to Kill Your Business Using Your Autoresponder... And How to Avoid Them

The importance of building an opt-in list over spamming (a.k.a.,... Read More

Email: When You Dont Get a Response

The lack of an email response is an issue I... Read More

Six Tips for Nonprofit E-mail Success

An opt-in e-newsletter is one of the most effective marketing... Read More

Free Email Accounts ? Pros and Cons

Free email accounts are great if you want to hide... Read More

Add Email To Your Marketing Mix

If you are serious about adding email to your marketing... Read More